Delivery
Who sends the card is a free choice you make at delivery time, after you have bought it. The size covers both ways, and you can change your mind afterwards.
We send it You send it Who it comes from What you can see afterwards
Import your list and we email everyone from our servers. Opens, clicks and card views per person; bounces and unsubscribes handled; a report when it is done.
We design the email; you send it from Mailchimp, Constant Contact, HubSpot, Outlook or another provider. Your sending domain and your list stay where they are. Card views are still counted.
Your list. Import a CSV, an Excel or OpenDocument spreadsheet, a vCard file, or paste the rows in. Columns the studio cannot name itself are offered for mapping, and anything that disagrees with a value you entered by hand is shown to you before it is changed. At import you are asked where the addresses came from. That record is asked for once, up front, because a record made afterwards from memory is worth little, and every jurisdiction we send into wants it.
Every address is checked. A list that has never been checked cannot send. The check runs across three verification services, and addresses are rejected with a reason: bad syntax, no mail server, a role address such as info@, or a disposable domain. You see the arithmetic as it stands: imported, duplicates, cleaned, suppressed, will send. More on address checking.
The email. Five layouts: Classic, with the card first and your words under it; Letter, which reads like a note from you; Branded header, a band in your color with your logo; Envelope; and Teaser. The preview beside the form is the real email, drawn as you type. Add a detail such as the recipient's first name and it is checked against what your list can actually fill. Press Generate for the subject and the words around the card, and Translate if you need another language.
Test, schedule, send. Send a free test to yourself first. Pick when it goes, in your own time zone. A large send goes out to a small group first and stops itself if bounces spike. A customer's first campaign is looked at by a person before release, usually within a few minutes. Pause, resume, reschedule or cancel from the campaign's page.
Unsubscribes. One-click unsubscribe in the email headers plus the visible footer link. An unsubscribe or a complaint puts that address on a permanent suppression list, for every customer, so nobody is mailed again after asking not to be.
The report. What happened, who it reached, by the hour for the first two days and then by day, with every recipient exportable. A summary arrives by email a week after the send.
Design the email the same way, then press Get your code. You get the card's link and a ready-made email with your provider's own personalization tags already in place, to paste into your own campaign. Nothing is pushed into your account over any connection: this is copy and paste, by design, so your sending domain, your list and your provider's reporting stay exactly where they are.
Twenty-one choices are offered. Mailchimp, Constant Contact, HubSpot, Campaign Monitor, Klaviyo, Outlook and a generic Other have confirmed merge tags. Brevo, Kit, Zoho Campaigns, ActiveCampaign, MailerLite, Salesforce Marketing Cloud, GetResponse, Omnisend, AWeber, Gmail and Google Workspace, HighLevel, iContact, beehiiv and Campaigner are included and are being confirmed one at a time.
Before the email opens you tick a short agreement: that you will send this card to no more than the number of people in the size you bought. Taking the code queues nothing on our side, counts nothing and spends nothing; your list never reaches us.
Same price either way
The size you buy covers both ways of delivering. Choosing who sends it is a separate, free decision you make at delivery time. See pricing.
When we send it, the campaign goes out from our dedicated sending domain with your address as the reply-to, so replies reach you and our sending reputation is kept separate from our everyday mail. When you send it, it comes from your own domain, as any campaign from your provider does.
When we send it: opens, clicks and card views per person, plus bounces and unsubscribes. When you send it: your provider's own opens and clicks, and card views from us either way, because the card's page is ours and we can count it. Treat opens with care in both cases. They have meant very little since mail clients began loading images ahead of time, and the campaign page says so. Card views are the number that means something.
The card's email is designed and tested to render as widely as possible, and the card itself plays on its own page rather than inside the email, which is what keeps it working everywhere. Identical rendering in every mail client cannot be promised by anybody: Outlook, for one, renders mail with Word. The email is built to degrade well when a client strips something out.
