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Corporate Holiday Ecards: Trends for 2015

Do you typically send corporate ecards to your customers, clients and/or employees around the holidays?

Sending corporate holiday ecards has become common among many businesses, as they make customers and employees feel uniquely valued and are effective at marketing a brand and generating sales. Business ecards put your business at a competitive advantage, and more and more businesses are choosing ecards over traditional greeting cards because they are cost-effective and eco-friendly.

Before you send out this year's corporate holiday ecards, keep in mind these business ecard trends for 2015:

Mobile-friendly Ecards

In the past, going on the Internet meant using a laptop or desktop, but today it has a whole new meaning. Now a large portion of people use mobile devices, such as smartphones and tablets, to access the Web. In fact, Pew Research Center reported an estimated two-thirds of Americans are smartphone users, and many use these devices as their key entry point to the online world.

"An estimated two-thirds of Americans are smartphone users, and many use these devices as their key entry point to the online world."

In accordance with the prominence of mobile devices, corporate holiday ecards are now mobile-friendly and responsive. This means they can be viewed just the same from any device, whether it's a smartphone, tablet, laptop or PC. A responsive ecard will adjust to fit the screen of any digital device, so the recipient doesn't need to zoom or shrink the screen to view it properly. This enhances user experience for the recipient.

Animated In-email Ecards

When you send a corporate ecard, it used to be that the recipient would have to click on a link to view their ecard in a separate window. That's no longer the case. Now your customers can receive the ecard, including the animation, right in the email itself. With this feature, called animated in-email ecards, you can embed the animated in-email version directly into the body of your emails. When your customers open the email they'll immediately see your heartfelt greeting.

Pop-up Ecards

Remember those pop-up books you loved as a kid? Well, now that cool pop-up feature you've always enjoyed can be incorporated into your ecards! Pop-up corporate holiday ecard are the perfect option for companies looking to stand out and really make a lasting impression on their clients and customers.

Auto-play ecards

With auto-play ecards, the ecard will start to play as soon as it's opened. Recipients no longer have to click the play button.

Corporate Thanksgiving Ecards

As Thanksgiving is a holiday for giving thanks, what better time to show your appreciation for your clients and employees than Thanksgiving? Along with sending warm greetings during the traditional winter holidays, more and more businesses are sending corporate Thanksgiving ecards as well. Sending a kind greeting at Thanksgiving is a great way to show your appreciation, as well as stay fresh in your customers' minds during the holiday shopping season if that is a pivotal time for your business.

These are the biggest trends for corporate holiday ecards. To send an ecard that will leave a lasting impression on your customers, clients and employees, visit

Posted: 2015-09-28